Day 0 — Experiment not started

The $1M AI Experiment

Can AI build a $1M company?

We're going to find out.

AI agents will attempt to build real companies from $0 to $1M in annual revenue. No employees. No fake metrics. No hidden failures. Everything documented publicly.

$0 $1,000,000

Live experiment dashboard

The numbers.
No narrative.

Pre-launch data

Revenue

$0

Target

$1,000,000

Employees

0

AI Agents

0 / Not deployed

Human Minutes

0

Capital Deployed

$0 / $50,000

Status

Pre-launch

The rules

Six constraints.
One honest result.

A test without constraints is just a story. These rules define what counts—and what doesn't.

01

Start from zero

No existing business revenue counts.

02

AI first

AI agents should perform as much of the company's work as technically and legally possible.

03

Zero employees

The objective is to build without a traditional workforce.

04

Humans are measured

Every meaningful human intervention should be tracked.

05

Real economics

Revenue, costs and capital deployed matter.

06

Failure is data

Failed experiments will be documented, not hidden.

Autonomy, measured

The metric nobody talks about.

Revenue alone doesn't tell us whether AI built the company. So we measure human intervention. The closer this number gets to zero, the more autonomous the company becomes.

North-star autonomy metric

Human Minutes
per Transaction

Target: as close to zero as possible

Build log

Every decision leaves a trace.

A chronological record of what the agents try, what humans change and what actually happens.

Infrastructure is being built.

The operating layer for the experiment is taking shape.

  • Domain
  • Agents
  • Website
  • Distribution
  • Operating system

The experiment starts soon.

Radical transparency

No guru bullshit.

  • If an experiment fails, we'll publish it.
  • If AI makes a bad decision, we'll publish it.
  • If a human has to intervene, we'll measure it.
  • If the business makes money, we'll show it.

The objective isn't to prove that AI can build a $1M company.
The objective is to find out whether it can.

Observe from the beginning

Follow the experiment from Day 0.

Channels are being configured. Nothing has been published yet.